2. Contact us
The controller responsible for the processing of your personal data is:
Visma Software AB
Kontor: Styrmansgatan 2 Vån 2, 211 18 Malmö
Telefonnummer: +46 040-664 03 70
If you have any comments or questions about our Privacy Statement or any privacy concerns, including regarding a possible breach of your privacy, please contact us by sending an email to vsws.ekonomi@visma.com or by using the privacy request form.
We will handle your requests or complaints confidentially. Our representative will contact you to address your concerns and outline the options regarding how these may be resolved. We aim to ensure that complaints are resolved in a timely and appropriate manner.
3. Processing activities
Visma Software AB processes your personal data for the processing activities as described below.
3.1 Marketing newsletters
Visma Software AB uses email as a tool to distribute marketing communication, however only if you have consented in accordance with national marketing legislation (if needed). The personal data processed for this purpose is name and email address.
Our legal basis for this processing of personal data is our legitimate interest to provide interested individuals with marketing communications, cf. GDPR article 6 nr. 1 f).
The personal data will be deleted when you decide to opt out of receiving marketing communications from Visma Software AB. This can be done in the following ways:
- Following the instructions for opt-out in the relevant marketing communication
- Contacting us via e-mail at vsws.ekonomi@visma.com
- Contacting us via this form
Please note that when opting out from receiving marketing communications, you may still receive communications from Visma Software AB, such as order confirmations and notifications necessary to manage your account or the services provided to Customers.
3.2 Profiling
When you interact with Visma Software AB e.g. by visiting our web pages, downloading content, attending webinars, and as part of using our services, Visma Software AB will be processing your personal data to provide relevant content to you through direct marketing on social media platforms and emails, webpages or in a service, based on your preferences.
The purpose of this profiling is to deliver customized marketing to you, improve your user experience with our services/websites and deliver products that our customers are satisfied with. The personal data processed are aggregated details about you such as IP address, interests (where you have clicked, etc.), username, and device. This is done through technologies like cookies. See our Cookie Policy for a complete list of cookies that we use on our website, storage time for each cookie, recipient of cookie data, and purpose for using said cookie data.
Our legal basis for this processing of personal data is our legitimate interest in providing relevant content to you, cf. GDPR article 6 nr. 1 f). Visma Software AB's services are generally used as tools for work-related purposes, and your behavior with these tools says little about your personal life. No sensitive data is processed. Your personal data is processed from a business perspective in a way that we believe does not conflict with your freedoms and rights as an individual.
The personal data will be deleted when you opt out of being subject to profiling by contacting us via e-mail at vsws.ekonomi@visma.com or by using this form. Cookies are also subject to different retention policies. You will also always have the option to change cookie settings, and to use your right to protest cf. GDPR article 21. This can be done by clicking on “Cookies Settings” at the bottom of the webpage. In general, personal data is only stored as long as necessary to fulfill the purpose of processing, and no longer than 1 year after the last registered activity.
3.3 Recruitment
Visma Software AB processes personal data during recruitment to effectively manage recruitment processes, handle job applications, evaluate submitted documentation, conduct interviews, and contact references. The personal data processed for this purpose is contact information such as name, address, telephone number, and email, as well as CV, application and other submitted documents, as well as personality and ability tests conducted during the application process.
Our legal basis for this processing of personal data is our legitimate interest finding the right candidate, cf. GDPR article 6 nr. 1 f). For candidates that we elect to move forward with and offer a job, we will process certain personal data, including your contact information and other specific personal data you request us to process, for the purpose of entering into a contract pursuant to GDPR article 6 nr.1 b), which relates to processing necessary to perform a contract or to take steps at your requests, before entering a contract.
The personal data will be deleted when the recruitment process concludes. Typically, this occurs no later than 12 months after the application deadline, unless an alternative arrangement is agreed upon with you.
3.4 Security
Visma Software AB processes personal data in order to detect, mitigate, and prevent security threats and abuse, as well as perform necessary maintenance and debugging. The personal data involved includes your name, email address, user, and web traffic data such as login ID, username, IP address, and device information.
Our legal basis for this processing of personal data is our legitimate interest, cf. GDPR article 6 nr. 1 f). The legitimate interest is to maintain a secure environment for our customers and operations.
We will only store your personal information for as long as necessary to fulfill the purpose of processing, and your personal data will be deleted 3 years after the latest registered activity.
3.5 Deliver products and services to customers
Visma Software AB processes personal data to manage customer orders, agreements, and payments for the products and services we provide. The data processed includes basic personal details, such as name, address, telephone number, and email, along with invoice-related information.
Our legal basis for this processing of personal data is our legitimate interest, cf. GDPR article 6 nr. 1 f). The legitimate interest is to facilitate the delivery of products and services to the customers’ contact person.
We will only store your personal information for as long as necessary to fulfill the purpose of processing, but in most cases never longer than 3 years after your last registered activity.
3.6 Registration for webinars and courses
When registering for webinars and courses, we collect personal data, which is also used for follow-up after the course, such as issuing course certificates. The personal data processed is contact information such as name and email, billing details, and details of the registered course.
Our legal basis for this processing of personal data is our legitimate interest, cf. GDPR article 6 nr. 1 f). The legitimate interest is to provide webinars and courses to interested individuals.
We will only store your personal information for as long as necessary to fulfill the purpose of processing.
3.7 Service improvement
Visma Software AB continuously strives to improve and develop the quality, functionality, and user experience of our products, services, and websites. The personal data we process includes your name, email address, user and web traffic information such as login ID, username, and IP address. Additionally, we process statistics that indicate how you use our software and engage with content on our website.
Our legal basis for processing your personal data is our legitimate interest, cf. GDPR article 6 nr. 1 f). The legitimate interest is to ensure that we meet our customers' expectations and fulfills all contractual commitments.
We will process your personal data only as long as necessary to fulfill the purpose. After three years, the personal data is deleted or anonymized for statistical use.
3.8 Handling requests and providing support
The purpose of handling questions and concerns raised through a contact form, chatbot, or similar on our website is to facilitate communication and support for users interacting with us. If you contact us via such channels, we will process the personal data that you include in the request. This will at minimum include contact details. In our chat service, we collect e-mail, name, Internet address, IP address, the browser you use, chat messages, and anonymized information about how you interact with the chat program.
Our legal basis for this processing of personal data is our legitimate interest, cf. GDPR article 6 nr. 1 f) and b). The legitimate interest is to respond to questions and concerns raised by visitors on our website.
Requests and related correspondence are only stored as long as necessary to fulfill the purpose of processing, and no longer than 3 years after the last correspondence in relation to the request. Information collected in our chat services will be deleted after 6 months.
3.9 User testing
Visma Software AB continuously conducts user tests to gather insights necessary to improve and develop the quality, functionality, and user experience of our products, services, and websites. Participation in user testing is voluntary and is based on your explicit consent. The personal data we process in this context includes your name, email address, information regarding demographics and professional role, as well as data collected during the test itself. This includes image, video and/or audio recordings of your participation, screen recordings, notes, transcriptions, and feedback regarding your interaction with our solutions.
Participation in user testing is based on your voluntary, specific, and informed consent, cf. GDPR Article 6(1)(a). You may withdraw your consent at any time.
We will process your personal data only as long as necessary to fulfill the purpose of the insight. After two years, the personal data, including video and/or audio recordings, will be deleted or anonymized for statistical use.
3.10 Customer feedback
Visma Software AB systematically collects feedback through micro-surveys, which may be sent via the app, mobile, email, or a link. These surveys typically measure Net Promoter Score (NPS), Customer Effort Score (CES), or Customer Satisfaction (CSAT), and may include custom questions. A typical survey requests a rating followed by an optional free-text explanation. Please note that you always have the right to decline a survey. We will not contact you if you do not respond to the survey, which means you decide when your personal data is used.
To process your feedback effectively, we collect data related to your response, your identity, and your usage context. This data includes, but is not limited to, your score and comments, your username/ID and email address, the company name and country associated with your account, and the specific product or service you are using.
The purpose of processing personal data is to manage your feedback. This includes registering your score or comments from the survey. We use this data to better understand your needs and inform you of any measures taken based on your feedback. We may contact you to clarify your feedback, follow up on your input, or request further feedback.
Our legal basis for processing your personal data is our legitimate interest, cf. GDPR Article 6(1)(f). Our legitimate interest is to increase the quality of our products and services and deliver the best possible user experience. We use the feedback to develop our products in the direction our customers desire and to continuously improve the overall quality.
We will only process your personal data for as long as necessary to fulfill the purpose of the processing mentioned above. Your personal data will either be anonymized or deleted no later than 3 years after it was collected.
4. How your personal data may be shared
4.1 Within the Visma Group
Visma Software AB as a part of the Visma Group, which consists of several subsidiaries. In order to maintain an overview and insight, we may share your personal data across companies in the Visma Group.
4.2 Outside of the Visma Group
Visma Software AB may also share your personal data with external third parties in the following contexts:
Processors
Visma Software AB uses processors to process personal data. These processors are typically vendors of cloud-based services or other IT services. When using processors, Visma Software AB will enter into a data processing agreement in order to safeguard your privacy rights. If processors are located outside the EU/EEA, we ensure legal grounds for such international transfers on your behalf, hereunder by using the EU Model Clauses. You are welcome to request more detailed information on our processors by contacting us as described in the section “Contact us”.
User communities
If you make a post, comment, or similar on user communities or other forums or sites, such information can be read and used by anyone with access to such forums. Visma Software AB is not responsible for any information you submit on such forums or sites.
Business partners
Visma Software AB may share your personal information with partners in the event this is legitimate from a business perspective and according to applicable privacy legislation.
Public authorities
The police and other authorities may request access to personal information from Visma Software AB. In these cases, we will only provide the data if there is a court order, etc. to do so.
5. Your rights
You can invoke the following rights in relation to our processing of your personal data:
- Access. You have the right to request a copy of the personal data we process about you.
- Rectification. You also have the right to request rectification of inaccurate personal data concerning you. If you have an account for our sites or services, this can usually be done through the appropriate "your account" or "your profile" sections on the applicable site or service.
- Deletion. You can request deletion of personal data relating to you.
- Restriction. You may ask us to restrict the processing of your personal data.
- Portability. You may ask us to provide you or others with your personal data in a structured, commonly used, and machine-readable format.
- Object. You have the right to object to our processing of your personal data on the basis of legitimate interest or for direct marketing purposes. You also have the right to object to our processing of your personal data for the performance of tasks carried out in the public interest, or in the exercise of official authority or based on legitimate interest.
Please note that there may be certain exceptions or limitations to the abovementioned rights which could apply depending on the specific circumstances of your situation. In such cases, we will provide you with detailed information about the applicable exception or limitation and help you exercise your rights to the fullest extent possible, in accordance with applicable laws and regulations.
Please send an email to vsws.ekonomi@visma.com or use this privacy request form to file requests as mentioned in this section.
Finally, you also have a right to file a complaint to the data protection authorities with regards to our processing of your personal data.
6. Changes
We encourage you to review the Privacy Statement regularly. If we make significant changes to the Privacy Statement that materially alter our privacy practices, we will notify you of this.
The Privacy Statement was last updated: 2026-01-21.